TY - BOOK AU - Malhotra,Naresh K. AU - Baalbaki,Imad B. AU - Nasr Bechwati,Nada TI - Marketing research: an applied orientation SN - 9781408272367 U1 - 658.83 21 PY - 2013/// CY - Harlow, Essex PB - Pearson KW - Marketing research KW - Arab countries KW - Textbooks N1 - Includes bibliographical references (p. 851-888) and index N2 - While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover ER -