TY - BOOK AU - Keller,Kevin Lane TI - Strategic brand management: building, measuring, and managing brand equity SN - 9780131888593 (casebound) U1 - 658.827 21 PY - 2008/// CY - Upper Saddle River, N.J. PB - Pearson/Prentice Hall KW - Brand name products KW - Management KW - Product management N1 - Previous ed.: 2003; Includes bibliographical references and index UR - http://www.loc.gov/catdir/toc/ecip079/2007003552.html ER -