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Strategic brand management : building, measurin and managing brand equity / Kevin Lane keller.

by Keller, Kevin Lane, 1956-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: New Jersey : Prentice-Hall, 2003Availability: Items available for loan: Main Library [Call number: 658.827 K.K. S 2003] (1).

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Main Library [Call number: 658.827 K.K. S 2008] (2).

Open Library:
Strategic brand management : building, measurement and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 4th ed. Global ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2013Availability: Items available for reference: Main Library [Call number: 658.827 K.K. S 2013] (2).

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