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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 5th ed., International ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004
Availability: Items available for loan: Main Library (2)Call number: 658.8 L.C. S 2004 , ...

Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew. by
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Singapore : Prentice Hall, 2009
Other title:
  • Services marketing
Availability: Items available for loan: Main Library (1)Call number: 658.8 L.C. E 2009.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2007
Availability: Items available for loan: Main Library (3)Call number: 658.8 L.C. S 2007, ...

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed. (Global ed.)
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston : Pearson Prentice Hall 2011
Availability: Items available for reference: Main Library: Internal Use (8)Call number: 658.8 L.C. S 2011, ...

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