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Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra. by
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: London : Prentice-Hall, 1996
Availability: Items available for loan: Main Library (1)Call number: 658.827 R.R. B 1996.

Strategic brand management : building, measurement and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed. Global ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2013
Availability: Items available for reference: Main Library: Internal Use (2)Call number: 658.827 K.K. S 2013, ...

Profitable product management / Richard A. Collier. by Series: Marketing series (London, England). Professional development.
Material type: Text Text; Format: print ; Audience: Specialized;
Publisher: Oxford, England : Butterworth-Heinemann, 1995
Online access:
Availability: Items available for loan: Main Library (1)Call number: 658.56 C.R. P 1995.

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008
Online access:
Availability: Items available for loan: Main Library (2)Call number: 658.827 K.K. S 2008 , ...

Innovation management and new product development / Paul Trott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Upper Saddle River, NJ : Prentice Hall/Financial Times, 2005
Availability: Items available for loan: Main Library (1)Call number: 658.575 T.P. I 2005.

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