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Profitable product management / Richard A. Collier.

by Collier, Richard A.

Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Oxford, England : Butterworth-Heinemann, 1995Online access: Publisher description Availability: Items available for loan: Main Library [Call number: 658.5 C.R. P 1995] (1).

Open Library:
Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra.

by Riezebos, Rik | Kist, Bas | Kootstra, Gert.

Material type: Text Text; Format: print ; Audience: Specialized; Publisher: London : Prentice-Hall, 1996Availability: Items available for loan: Main Library [Call number: 658.827 R.R. B 1996] (1).

Open Library:
Innovation management and new product development / Paul Trott.

by Trott, Paul.

Edition: 3rd ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Upper Saddle River, NJ : Prentice Hall/Financial Times, 2005Availability: Items available for loan: Main Library [Call number: 658.575 T.P. I 2005] (1).

Open Library:
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Main Library [Call number: 658.827 K.K. S 2008] (2).

Open Library:
Strategic brand management : building, measurement and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 4th ed. Global ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2013Availability: Items available for reference: Main Library [Call number: 658.827 K.K. S 2013] (2).

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