MIU

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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, [and] William Wells. by
Edition: 10th ed. Global ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston [Mass.] : Pearson, 2015
Availability: Items available for reference: Main Library: Internal Use (2)Call number: 659.1 M.S. A 2015, ...

Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. by
Edition: 8th ed., internat. ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Upper Saddle River, NJ [u.a.] : Pearson Prentice Hall, 2009
Availability: Items available for loan: Main Library (3)Call number: 659.1 M.S. A 2009 , ...

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, [and] William Wells. by
Edition: Global ed., 9th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston [Mass.] ; London : Pearson, 2012
Other title:
  • Advertising and IMC
  • Advertising & integrated marketing communication
Availability: Items available for loan: Main Library (2)Call number: 659.1 M.S. A 2012, ...

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