MIU

Refine your search

Your search returned 111 results.

Not what you expected? Check for suggestions
Sort
Results
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New York : Thames & Hudson, 2016
Availability: Items available for loan: Main Library (1)Call number: 659.1 B.P. A 2016.

Copywriting for the electronic media : a practical guide / Milan D. Meeske. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Australia : Thomson / Wadsworth, 2006
Availability: Items available for loan: Main Library (1)Call number: 659.14 M.M. C 2006.

Kleppner’s advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008
Other title:
  • Advertising procedure
Online access:
Availability: Items available for loan: Main Library (1)Call number: 659.1 L.W. K 2008.

Copywriting for the electronic media : a practical guide / Milan D. Meeske. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston, MA, USA : Thomson Learning, 2009
Availability: Items available for loan: Main Library (2)Call number: 659.14 M.M. C 2009 , ...

Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, Tom Reichert. by
Edition: 18th ed. (International ed.)
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston : Prentice Hall/Pearson, 2011
Other title:
  • Advertising procedure
Availability: Items available for loan: Main Library (3)Call number: 659.1 L.W. K 2011, ...

Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy. by
Edition: 1st ed., International ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Australia ; South-Western Cengage Learning, 2012
Availability: Items available for loan: Main Library (1)Call number: 659.1 T.E. A 2012.

Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2000
Availability: Items available for loan: Main Library (2)Call number: 659.1 W.W. A 2000, ...

Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New Jersey : Prentice-Hall, 1999
Availability: Items available for loan: Main Library (1)Call number: 659.1 R.J. K 1999.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Englewood Cliffs, N.J. : Prentice Hall, 1995
Availability: Items available for loan: Main Library (2)Call number: 659.1 W.W. A 1995, ...

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New Delhi : Pearson/Prentice Hall, 2003
Availability: Items available for loan: Main Library (4)Call number: 659.1 W.W. A 2003 , ...

Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston, MA, USA : Thomson/Wadsworth, 2008
Availability: Items available for loan: Main Library (2)Call number: 659.132 D.B. C 2008, ...

Advertising in tourism and leisure / Nigel Morgan and Annette Pritchard. by
Edition: Pbk. ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Oxford ; Boston : Butterworth-Heinemann, 2001
Availability: Items available for loan: Main Library (1)Call number: 659.1 M.N. A 2001.

Entrepreneur magazine's ultimate guide to Facebook advertising / Perry Marshall, Bob Regnerus, Thomas Meloche ; with Mark Ingles. by Series: Entrepreneur magazine's ultimate guides
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Irvine, CA : Entrepreneur Press, [2020]Copyright date: ©2020
Other title:
  • Ultimate guide to Facebook advertising
  • Facebook advertising
Availability: Items available for loan: Main Library (1)Call number: 659.144 M.P. E 2020.

Advertising research : theory and practice / Joel J. Davis. by
Material type: Text Text; Format: print ; Audience: Specialized;
Publisher: Upper Saddle River, NJ : Prentice Hall, 1997
Availability: Items available for loan: Main Library (3)Call number: 659.1072 D.J. A 1997, ...

Copywriting for the electronic media : a practical guide / Milan D. Meeske. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Belmont, CA : Thomson/Wadsworth, 2003
Availability: Items available for loan: Main Library (1)Call number: 659.14 M.M. C 2003.

Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Ohio : South-Western College Publishing, 1998
Availability: Items available for loan: Main Library (1)Call number: 659.1 O.T. A 1998.

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publisher: Upper Saddle River, N.J. : Prentice Hall, 1998
Availability: Items available for loan: Main Library (1)Call number: 659.1 W.W. A 1998.

The fundamentals of advertising / John Wilmshurst and Adrian Mackay. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston : Butterworth-Heinemann, 1999
Availability: Items available for loan: Main Library (1)Call number: 659.1 W.J. F 1999.

How to produce successful advertising : a guide to strategy, planning and targeting / A.D. Farbey. by Series: Marketing in action series
Edition: 3rd ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: Main Library (1)Call number: 659.1 F.A. H 2002.

Advertising : principles & practice / William Wells; Sandra E Moriarty; John Burnett. by
Edition: 7th Pearson International ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New Jersey : Pearson/Prentice Hall, 2006
Availability: Items available for loan: Main Library (2)Call number: 659.1 W.W. A 2006, ...

Advertising Theory / Edited by Shelly Rodgers and Esther Thorson. by Series: Routledge communication series
Edition: Second Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019
Availability: Items available for loan: Main Library (1)Call number: 659.1 R.S. A 2019.

International advertising : communicating across cultures / Barbara Mueller. by
Material type: Text Text; Format: print ; Audience: Specialized;
Publisher: Belmont : Wadsworth Pub. Co., 1996
Availability: Items available for loan: Main Library (2)Call number: 659.1 M.B. I 1996 , ...

Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Chicago : McGraw-Hill, 2002
Online access:
Availability: Items available for loan: Main Library (1)Call number: 659.111 S.J. A 2002.

Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by
Edition: Eastern economy edition.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New Delhi : Prentice-Hall of India Private Limted, 2006
Online access:
Availability: Items available for loan: Main Library (1)Call number: 659.144 S.M. A 2006.

Advertising on the internet / Robbin Zeff, Brad Aronson. by
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New York : Wiley, 1997
Availability: Items available for loan: Main Library (1)Call number: 659.1 Z.R. A 1997.

Advertising as multilingual communication / Helen Kelly-Holmes. by
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New York : Palgrave Macmillan, 2005
Availability: Items available for loan: Main Library (1)Call number: 659.1042 K.H. A 2005.

Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally by
Edition: 2. ed., rev. and enl.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New York ; London : Scarborough, Ont. : Routledge ; Nelson, 1990
Availability: Items available for loan: Main Library (1)Call number: 659.1042 L.W. S 1990.

No-copy advertising / Lazar Dzamic. by
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Crans-Pres-Celigny : RotoVision, 2001
Availability: Items available for loan: Main Library (1)Call number: 741.67 D.L. N 2001.

Designing and producing the television commercial / Larry Elin and Alan Lapides. by
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston : Pearson A and B, 2004
Other title:
  • Television commercial
Availability: Items available for loan: Main Library (1)Call number: 659.143 E.L. D 2004.

Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et al.]. by
Edition: 3rd ed. / revised by Jacqueline Botterill.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New York : Routledge, 2005
Availability: Items available for loan: Main Library (1)Call number: 659.1042 L.W. S 2005.

Journal of advertising. by
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: Athens, Ga. etc., Board of Directors, American Academy of Advertising, etc. 1972-
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 659.105.

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, [and] William Wells. by
Edition: Global ed., 9th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston [Mass.] ; London : Pearson, 2012
Other title:
  • Advertising and IMC
  • Advertising & integrated marketing communication
Availability: Items available for loan: Main Library (2)Call number: 659.1 M.S. A 2012, ...

The design of advertising / Roy Paul Nelson. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Madison, Wis. : Brown & Benchmark, 1994
Availability: Items available for loan: Main Library (2)Call number: 659.1 N.R. D 1994 , ...

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Upper Saddle River, NJ : Pearson, 2010
Availability: Items available for loan: Main Library (3)Call number: 659.1 C.K. I 2010 , ...

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: Ninth edition.Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Upper Saddle River : Pearson, 2022
Availability: Items available for loan: Main Library (1)Call number: 659.1 C.K. I 2022.

Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Upper Saddle River, NJ : Prentice-Hall, 2007
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Main Library (3)Call number: 659.1 C.K. I 2007, ...

Advertising and consumer citizenship : gender, images, and rights / Anne M. Cronin. by Series: Transformations
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: London ; New York : Routledge, 2000
Availability: Items available for loan: Main Library (1)Call number: 659.1042 C.A. A 2000.

Design secrets--layout : 50 real-life projects uncovered / Rodney J. Moore. by Series: Design secrets
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Gloucester, Mass. : Rockport Publishers, 2004
Availability: Items available for loan: Main Library (1)Call number: 741.6 M.R. D 2004.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Series: The Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Burr Ridge, Ill. : Irwin, 1994
Availability: Items available for loan: Main Library (1)Call number: 658.82 E.J. P 1994.

Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 2nd ed.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2004
Other title:
  • Integrated Advertising, Promotion, and Marketing Communications
Availability: Items available for loan: Main Library (2)Call number: 659.1 C.K. I 2004 , ...

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, [and] William Wells. by
Edition: 10th ed. Global ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston [Mass.] : Pearson, 2015
Availability: Items available for reference: Main Library: Internal Use (2)Call number: 659.1 M.S. A 2015, ...

The influence of indirect marketing activities of social media influencers and brand placement in series and movies on consumer's purchase intentions : A comparative study between traditional and new media / By Mai Ali Abdel-Azim Mostafa ; Supervised by Prof. Hanan Gunied, Professor of Advertising and Public Relations, Faculty of Mass Communication, Cairo University, Associate Prof. Nagwa El-Gazzar, Associate Professor of Advertising and Public Relations, Misr International University. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Producer: 2022
Dissertation note: M.Sc. Misr International University, Faculty of Al-Alsun and Mass Communication 2022.
Other title:
  • تأثير الأنشطة التسويقية غير المباشرة للمؤثرين ووضع العلامة التجارية في المسلسلات والأفلام على نية الشراء : دراسة مقارنة بين وسائل الإعلام التقليدية والجديدة
Availability: Items available for reference: Electronic Library: Internal Use (1)Call number: MCM Ths424 M.Sc. 2022. Main Library: Internal Use (1)Call number: MCM Ths537 M.Sc. 2022.

Creative advertising : ideas and techniques from the world’s best campaigns / Mario Pricken. by
Material type: Text Text; Format: print ; Audience: Specialized;
Language: English Original language: German
Publication details: New York : Thames & Hudson, 2002
Availability: Items available for loan: Main Library (1)Call number: 741.67 P.M. C 2002.

Pages

Powered by Koha