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Brands / Marcel Danesi.

by Danesi, Marcel, 1946-.

Material type: Text Text; Format: print ; Audience: Specialized; Publisher: New York : Routledge, 2006Availability: Items available for loan: Main Library [Call number: 658.827 D.M. B 2006] (1).

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Strategic brand management : building, measurin and managing brand equity / Kevin Lane keller.

by Keller, Kevin Lane, 1956-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: New Jersey : Prentice-Hall, 2003Availability: Items available for loan: Main Library [Call number: 658.827 K.K. S 2003] (1).

Open Library:
Advertising / Thom Forbes.

by Forbes, Thom.

Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Gloucester : Rockport Publishers, 2000Availability: Items available for loan: Main Library [Call number: 659.144 F.T. A 2000] (1).

Open Library:
Journal of brand management.

Material type: Text Text; Format: print Publisher: London : Henry Stewart, 1994-Availability: Items available for reference: Main Library [Call number: 658.827] (1).

Open Library:
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Main Library [Call number: 658.827 K.K. S 2008] (2).

Open Library:
Strategic brand management : building, measurement and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 4th ed. Global ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2013Availability: Items available for reference: Main Library [Call number: 658.827 K.K. S 2013] (2).

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