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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 5th ed.Material type:  Text; Format:
print
; Audience:
Specialized;
Publisher: Fort Worth : Dryden Press, 2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications | Advertising promotion.Availability: Items available for loan: Main Library
[Call number: 659.1 S.T. A 2000]
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Principles of direct and database marketing / Alan Tapp.
by Tapp, Alan. Edition: 2nd ed. Publisher: London : Prentice-Hall, 2000Availability: Items available for loan: Main Library
[Call number: 658.84 T.A. P 2000]
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Direct marketing : an integrated approach / William J. Mcdonald.
by Mcdonald, William J. Material type: Text; Format:
print
; Audience:
Specialized;
Publisher: Boston : Irwin, 1998Availability: Items available for loan: Main Library
[Call number: 658.84 M.W. D 1998]
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Satellite television : techniques of analogue and digital television / H. Benoit.
by Benoit, Herve. Material type: Text; Format:
print
; Audience:
Specialized;
Publisher: London : Arnold, 1999Online access: Table of contents Availability: Items available for loan: Main Library
[Call number: 621.38853 B.H. S 1999]
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Contemporary direct marketing / Lisa Spiller, Martin Baier.
by Spiller, Lisa | Baier, Martin. Material type: Text; Format:
print
; Audience:
Specialized;
Publisher: New Jersey : Pearson/Prentice Hall, 2005Availability: Items available for loan: Main Library
[Call number: 658.872 S.L. C 2005 ]
(2).
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Direct response graphic / Cheryl Dangel Cullen.
by Cullen, Cheryl Dangel. Material type: Text; Format:
print
; Audience:
Specialized;
Publisher: Gloucester : Rockport Publishers, 2000Availability: Items available for loan: Main Library
[Call number: 659.133 C.C. D 2000]
(1).
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Promotion management & marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: Third edition.Material type: Text; Format:
print
; Audience:
Specialized;
Publisher: Fort Worth : Dryden Press, 1993Availability: Items available for loan: Main Library
[Call number: 658.82 S.T. P 1993 ]
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Successful direct marketing methods / Bob Stone and Ron Jacobs.
by Stone, Bob, 1918- | Jacobs, Ron, 1948-. Edition: 7th ed.Material type: Text; Format:
print
; Audience:
Specialized;
Publisher: Chicago, Ill. : McGraw-Hill, 2001Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Main Library
[Call number: 658.84 S.B. S 2001 ]
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DIRECT ENERGY CONVERSION AND PROSPECTIVE TECHNOLOGIES / R.K. Singal, (PhD) Mechanical Engineering Jay Pee Univeristy, Anoop Shahar.
by Singal, R. K [author. ]. Material type: Text; Format:
print
; Audience:
Specialized;
Publisher: London : NEW AGE INTERNATIONAL (p) LIMITED, PUBLISHERS, 2018Availability: Items available for loan: Main Library
[Call number: 621.042 S.R. D 2018]
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