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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Fort Worth : Dryden Press, 2000Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications | Advertising promotion.Availability: Items available for loan: Main Library [Call number: 659.1 S.T. A 2000] (2).

Open Library:
Principles of direct and database marketing / Alan Tapp.

by Tapp, Alan.

Edition: 2nd ed. Publisher: London : Prentice-Hall, 2000Availability: Items available for loan: Main Library [Call number: 658.84 T.A. P 2000] (1).

Open Library:
Direct marketing : an integrated approach / William J. Mcdonald.

by Mcdonald, William J.

Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Boston : Irwin, 1998Availability: Items available for loan: Main Library [Call number: 658.84 M.W. D 1998] (1).

Open Library:
Satellite television : techniques of analogue and digital television / H. Benoit.

by Benoit, Herve.

Material type: Text Text; Format: print ; Audience: Specialized; Publisher: London : Arnold, 1999Online access: Table of contents Availability: Items available for loan: Main Library [Call number: 621.38853 B.H. S 1999] (1).

Open Library:
Contemporary direct marketing / Lisa Spiller, Martin Baier.

by Spiller, Lisa | Baier, Martin.

Material type: Text Text; Format: print ; Audience: Specialized; Publisher: New Jersey : Pearson/Prentice Hall, 2005Availability: Items available for loan: Main Library [Call number: 658.872 S.L. C 2005 ] (2).

Open Library:
Direct response graphic / Cheryl Dangel Cullen.

by Cullen, Cheryl Dangel.

Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Gloucester : Rockport Publishers, 2000Availability: Items available for loan: Main Library [Call number: 659.133 C.C. D 2000] (1).

Open Library:
Promotion management & marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 3rd ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Fort Worth : Dryden Press, 1993Availability: Items available for loan: Main Library [Call number: 658.82 S.T. P 1993 ] (3).

Open Library:
Successful direct marketing methods / Bob Stone and Ron Jacobs.

by Stone, Bob, 1918- | Jacobs, Ron, 1948-.

Edition: 7th ed.Material type: Text Text; Format: print ; Audience: Specialized; Publisher: Chicago, Ill. : McGraw-Hill, 2001Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Main Library [Call number: 658.84 S.B. S 2001 ] (2).

Open Library:
DIRECT ENERGY CONVERSION AND PROSPECTIVE TECHNOLOGIES / R.K. Singal, (PhD) Mechanical Engineering Jay Pee Univeristy, Anoop Shahar.

by Singal, R. K [author. ].

Material type: Text Text; Format: print ; Audience: Specialized; Publisher: London : NEW AGE INTERNATIONAL (p) LIMITED, PUBLISHERS, 2018Availability: Items available for loan: Main Library [Call number: 621.042 S.R. D 2018] (2).

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