MIU

Mass Communication Textbooks

This list contains 9 titles

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, [and] William Wells. by
Edition: Global ed., 9th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston [Mass.] ; London : Pearson, 2012
Other title:
  • Advertising and IMC
  • Advertising & integrated marketing communication
Availability: Items available for loan: Main Library (2)Call number: 659.1 M.S. A 2012, ...
Communication theories : origins, methods, and uses in the mass media / Werner Severin, James Tankard, Jr. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New York : Addison Wesley Longman, 2001
Availability: Items available for loan: Main Library (3)Call number: 302.23 S.W. C 2001 , ...
Copywriting for the electronic media : a practical guide / Milan D. Meeske. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston, MA, USA : Thomson Learning, 2009
Availability: Items available for loan: Main Library (2)Call number: 659.14 M.M. C 2009 , ...
Ethics handbook for Journalists. by
Material type: Text Text; Audience: Specialized;
Publication details: London : Thomson Reuters Foundation, [201?]
Availability: Items available for loan: Main Library (2)Call number: 174.90704 R. E 201?, ...
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. by Series: Wadsworth series in mass communication and journalism
Edition: 9th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Boston, Mass. : Cengage- Wadsworth, 2011
Availability: Items available for loan: Main Library (2)Call number: 302.23072 W.R. M 2011, ...
Media/impact : an introduction to mass media / Shirley Biagi. by Series: Wadsworth series in mass communication and journalism
Edition: 10th ed., International ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Australia ; Great Britain : Wadswort Cengage Learning, 2012
Availability: Items available for loan: Main Library (2)Call number: 302.23 B.S. M 2012, ...
Reporting for the media / John R. Bender ... [et al.]. by
Edition: 9th ed. (ISE)
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New York : Oxford University Press, 2010
Online access:
Availability: Items available for loan: Main Library (2)Call number: 070.43 B.J. R 2010 , ...
Television production handbook / Herbert Zettl. by
Edition: 9th ed. (International student ed.)
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Australia : Thomson / Wadsworth, 2006
Availability: Items available for loan: Main Library (2)Call number: 791.450232 Z.H. T 2006, ...
Writing for television, radio, and new media / Robert L. Hilliard. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: Belmont, CA : Wadsworth/Thomson Learning, 2008
Availability: Items available for loan: Main Library (2)Call number: 384.5 H.R.W 2008 , ...

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