Mass Communication Textbooks Subscribe to this list

| Select titles to:
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, [and] William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926- | Moriarty, Sandra E. (Sandra Ernst). Advertising.

Edition: Global ed., 9th ed. Material type: book Book; Format: print ; Audience: Specialized; Publisher: Boston [Mass.] ; London : Pearson, 2012Other title: Advertising and IMC | Advertising & integrated marketing communication .Availability: Items available for reference: Main Library [Call number: 659.1 M.S. A 2012] (2). Log in to add tags.
Communication theories : origins, methods, and uses in the mass media / Werner Severin, James Tankard, Jr.

by Severin, Werner J. (Werner Joseph) | Tankard, James W.

Edition: 5th ed.Material type: book Book; Format: print ; Audience: Specialized; Publisher: New York : Addison Wesley Longman, 2001Availability: Items available for reference: Electronic Library [Call number: 302.23 S.W. C 2001 ] (1), Main Library [Call number: 302.23 S.W. C 2001] (2).
Copywriting for the electronic media : a practical guide / Milan D. Meeske.

by Meeske, Milan D.

Edition: 6th ed.Material type: book Book; Format: print ; Audience: Specialized; Publisher: Boston, MA, USA : Thomson Learning, 2009Availability: Items available for reference: Main Library [Call number: 659.14 M.M. C 2009 ] (2).
Ethics handbook for Journalists.

by Reuters ltd.

Material type: book Book; Audience: Specialized; Publisher: London : Thomson Reuters Foundation, [201?]Availability: Items available for loan: Main Library [Call number: 174.90704 R. E 201?] (2).
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

by Wimmer, Roger D | Dominick, Joseph R.

Edition: 9th ed.Material type: book Book; Format: print ; Audience: Specialized; Publisher: Boston, Mass. : Cengage- Wadsworth, 2011Availability: Items available for loan: Main Library [Call number: 302.23072 W.R. M 2011] (2).
Media/impact : an introduction to mass media / Shirley Biagi.

by Biagi, Shirley.

Edition: 10th ed., International ed.Material type: book Book; Format: print ; Audience: Specialized; Publisher: Australia ; Great Britain : Wadswort Cengage Learning, 2012Availability: Items available for loan: Main Library [Call number: 302.23 B.S. M 2012] (2).
Reporting for the media / John R. Bender ... [et al.].

by Bender, John R.

Edition: 9th ed. (ISE)Material type: book Book; Format: print ; Audience: Specialized; Publisher: New York : Oxford University Press, 2010Online access: Table of contents only Availability: Items available for reference: Main Library [Call number: 070.43 B.J. R 2010 ] (2).
Television production handbook / Herbert Zettl.

by Zettl, Herbert.

Edition: 9th ed. (International student ed.)Material type: book Book; Format: print ; Audience: Specialized; Publisher: Australia : Thomson / Wadsworth, 2006Availability: Items available for reference: Main Library [Call number: 791.450232 Z.H. T 2006] (2).
Writing for television, radio, and new media / Robert L. Hilliard.

by Hilliard, Robert L, 1925-.

Edition: 9th ed.Material type: book Book; Format: print ; Audience: Specialized; Publisher: Belmont, CA : Wadsworth/Thomson Learning, 2008Availability: Items available for reference: Main Library [Call number: 384.5 H.R.W 2008 ] (2).
Log in to create new lists.