000 00980cam a2200265 a 4500
999 _c11060
_d11060
005 20230711124637.0
008 060404s2010 njuab f b ||1 | eng d
020 _a0136094236
020 _a9780136094234 (International ed.)
082 0 0 _a658.83
_221
_bM.N. M 2010
100 1 _aMalhotra, Naresh K.
_98831
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra.
250 _a6th ed.
260 _aUpper Saddle River, NJ :
_bPearson/Prentice Hall,
_c2010.
300 _a929 p. :
_bill., map ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
_92145
650 0 _aMarketing research
_xMethodology.
_98832
856 4 2 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0611/2006010250.html
942 _cBK
_2ddc
_n658.83 M.N. M 2010
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc